Not that long ago, a savvy retail salesperson could size up customers by their shoes, belt and what area of the store they went to first. By observing little details, the salesperson was then able to up-sell and increase their sales but suggesting additional purchases. Shopping was personal and face-to-face.
Times have changed. An estimated $347M US will be spent online in 2015, and $76.4M of that will be made through handheld devices. With purchasing being made with a keystroke and a click instead of face to face interactions, personalized e-commerce and web personalization becomes essential for businesses who want to survive in the new realm of e-commerce.