Following the herd, is part of the human nature. Once trends evolve, it’s only a matter of time until you will encounter them, and in many cases become a part of them.
Some recent trends popping to my mind while writing these lines include: Bitcoin, Game of Thrones, Billions and Justin Bieber.
If you are in E-Commerce, a “trend” you’ve probably heard about is Site Personalization. Like many opportunities on your table it sounds like a good idea, but deep inside you probably wonder: What does it really do? Will it really help my business grow? How much time, efforts and resources would I need to invest in it?